Fitness Business e-Newsletter - Readership

e-Newsletter demographics and open rate statistics

Fitness Business e-Newsletter readership

Over 8000 fitness business owners, managers, personal trainers and key industry decision makers receive the GymLink monthly Fitness Business e-Newsletter.

The following is a breakdown of the number of subscribers per industry segment:

  • Gym and Health Clubs (1872)
  • Womens Fitness Centre (814)
  • Personal Trainers (2399)
  • Yoga Studios (961)
  • Pilates Studios (453)
  • Martial Arts Schools (1512)

Fitness Business e-Newsletter open rates.

The industry average for email newsletter open rates is around the 30% mark. The monthly Fitness Business e-Newsletter enjoys an above average open rate of 44%.

Case Study:

The Challenge -
BoxFit had a new product they wanted to let all health clubs and personal trainers know about quickly and cost-effectively.

The Solution -
Following a free consultation with a GymLink Australia online marketing consultant, BoxFit concluded the Fitness Business e-Newsletter provided a perfect solution to deliver their message and decided to go ahead with a newsletter feature.

The Result -
Within 24 hours of distribution, BoxFit received 42 enquiries for their product and better still, received several large orders from some well known health club chains.


The Cost -
$540 + GST

To advertise your product or service to your target market in the Fitness Business e-Newsletter - click here