Ensure Your Online Success

by Compiled by David Rockman (Marketing Consultant)

Ensuring Online Success
The internet has become central to the marketing and sales efforts of most Gyms, Health Clubs and Personal Training businesses worldwide. Last year, the Australian online advertising market grew by a staggering 64 % with a full- year spend of $388 million according to Audit Bureau of Verification Services. This followed the same level of growth in the past couple of years and is likely to continue over the next few years.

Checking the availability of relevant commercial .au domain names needs to be the first step.

If you want to take advantage of this growth, you need to be aware that one of the first steps to achieving an effective online presence is to get your domain registration right.

Start � Ups & Fitness Business without a Domain Name.
If you�re a start up fitness business, you should not assume that your desired trading name and/or the desired names of your products and services are available as commercial .au domain names. Nowadays, checking the availability of relevant commercial .au domain names needs to be the first step in your branding exercise. It would quite simply be pointless marketing your brand, product or service if the corresponding commercial .au domains weren�t available.

You can check the availability of your domain name at
www.gymlinkdomains.com

Established Fitness Businesses
The same principles apply if you are an existing health & fitness business planning to establish a web presence or to launch new products or services. It is a good idea to register your new product or service name as a separate commercial .au domain name. (e.g.: Kraft has registered vegemite.com.au in addition to kraft.com.au). Of course this involves checking the availability of the domain names before deciding the name of your product or service.

A potential complication you might face is that your new brand name might have already been registered as a domain name by someone else. In this event, what should you do? Re-brand! This might seem drastic, but would be nowhere near as drastic as your brand name not corresponding with your domain name.

Why You Should Choose .au ?
Most Australians are now conditioned to look for an Australian product or service online using a .com.au domain. Firstly, this is because .au is generally accepted as being the �Australian� domain, which means you�ll be overlooked by most of your potential customers if you aren�t in this space. Secondly, the integrity of the .au regulatory leads the world. Only registered Australian Businesses and trademarks can have a .com.au or .net.au domain name, whereas
anyone from anywhere in the world, whether a legitimate business or not, can register a .com or .net domain name. So your potential customers will find comfort in the fact that you�re legitimate Australian businesses and will therefore be more likely to do business with you.

If you need help on marketing your fitness business online or registering your domain name please visit the GymLink Business Marketing Website at www.gymlink.biz or contact GymLink via email at enquiries@gymlink.biz

Helpful Links to market your Fitness Business
Need a Website for your Gym, Health Club or Personal Training Business?
Search for a Domain Name at GymLink Domains
List your business on the Health & Fitness Directory
Want to generate more Leads & Enquires for your business
Visit the GymLink Australia Health & Fitness Directory
Visit the GymLink New Zealand Health & Fitness Directory