Viral Marketing Online

by Sourced by GymLink (Fitness Business Website)

Marketing Online – Viral

Viral marketing refers to a type of marketing that promotes something through
word of mouth. The idea is to create a buzz for the subject matter. In creating
the buzz, the goal is to create enough word of mouth momentum to get the idea
to spread quickly. The conduit for the momentum are people. If you get it right,
an entire product can become an established success with little or no paid marketing.

A classic example of viral marketing is the situation involving Red Bull. Red Bull is an energy drink. When it was first introduced in Europe, rumors spread
that the drink was an phrodisiac. Nobody knows who started the rumors, but Red Bull became very popular. It then evolved into a mixer for alcoholic drinks in nightclubs and the rest is history. It is a hugely popular product and much of the popularity arose through this word of mouth pocess.

Viral marketing online works in much the same way. The primary difference is it tends to happen much quicker than in the real word. The Internet is full of forums where like minded people congregate. A new, cool product, idea or service can blow up a site over night. If you don’t believe me, consider the wild success of the My Space platform, Napster, EBay and so on. Most of these sites grew into behemoths because of word of mouth endorsements, not paid advertising.

Obviously, viral marketing online can lead to tremendous riches. Unfortunately, it isn’t particularly easy to accomplish. Everyone is trying to do it, so you really need to be pushing something unique. If you can come up with something, it is time to hit forums and other sites to create a buzz.

A relatively easy way to pursue viral marketing online is to offer a free e-book. The book will detail your thoughts on some subject matter, such as marketing. One makes the book available for downloading and also allow people to send it to others. If you are offering something of quality, the book should spread quickly to thousands and thousands of people.

The ultimate goal is to promote it over and over until hundreds of thousands of people have read it. At that point, you write another e-book which you sell for $3 to $5. If people liked the first book, they will buy the second. If 100,000 read the first one and only 10 percent buy the second, you will have 10,000 sales. This form of viral marketing has been pursued over and over by many authors.

Marketing online with viral strategies is hit and miss. The large online communities make it a viable strategy, but there are a lot of people trying to do it.

GymLink Australia are specialists in online marketing for the fitness industry. If you are interested in generating more traffic to your website or generating more enquiries to your business, then GymLink can help you!