Analyzing Traffic To Your Siteby Sourced by GymLink (Fitness Business Website)
Server Stats – Analyzing Traffic To Your Site. As you access the data, you are going to find some very surprising things. Actually, you are probably going to be stunned. Initially, you are going to be amazed when you see which keyword phrases that are sending traffic to your site. Many of the keywords will not match your meta tags. Instead, they will be a combination of various keywords on a particular page. This is reflection of the fact that search engines mix and match your keywords as they see fit. So, should you change your meta tags to reflect the phrases shown in the data? No. The data you are seeing typically reflects keywords with little competition. Since you are already getting traffic from them, keep focusing on your original goals. In looking at your data, the second key piece of data is identifying where the traffic is coming from. This data often falls under “referrer†heading. By reviewing the data, you can see what search engines are producing data for you. If you are running advertising on a site, you should also be able to track the campaign. The final area to analyze is the robot visit information. Depending on the program, the robot information may appear under “robots†or “user agents†headings. Robots are programs used by search engines to index web sites on the net. In reviewing your data, you should be able to determine how often the robots are coming to your site. If at all possible, make sure you add new content to your site before the next visit. The robots for the top search engines are Yahoo – Slurp, Google – Googlebot, and MSN – MSNbot. In Closing Analyzing the traffic to your site is a key element to marketing your site. The more you know about your customers, the more you can cater to their needs. Visit Fitness Marketing for ideas on marketing your fitness business. |