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Level 3, 80 William Street
EAST SYDNEY NSW 2011
Phone: View phone number
Website: Visit company website
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Click on the "Make Enquiry" button
for more information about the products and services provided by Heart Foundation - Heartmoves.
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Fitness supplies from Heart Foundation - Heartmoves:
Certificate III & IV in Fitness, Group Fitness Classes for Gyms, Group Fitness Courses |
Business Description
What is Heartmoves?
Heartmoves is a unique program that has been developed specifically for people who have health risk factors or stable health conditions such as heart disease, diabetes and bone or joint problems. It is also suitable for those who havent exercised for a long time and provides the opportunity for people to become active in a fun, social environment at local community venues.
Heartmoves exercise programs are freestyle delivery within safety guidelines and can only be delivered by licensed and accredited exercise professionals. Heartmoves focuses on delivering safe, low-to-moderate intensity exercise incorporating gentle aerobic activity, weight-bearing or resistance exercise and stretching all of which help to build strength and improve balance. Heartmoves programs can incorporate a number of exercise styles (eg aqua, resistance, aerobic, circuit, personal training, group exercise) depending on the skills and qualifications of the leaders.
Market potential
Health and medical practitioners are increasingly looking for sustainable community exercise options for the management of chronic disease. Fitness centres are a viable option if they can safely cater to the needs of the older adult and those people exercising for health maintenance.
Connected to health and medical professionals, the Heartmoves brand of exercise programming provides the health sector with the confidence to refer clients, and therefore, provides the fitness industry with a constant and growing source of clients
Australias population is aging. In 2003, nearly 13 percent of the population were aged above 65 years. This is expected to increase to 19% by 2021. In addition:
90% of adult Australians have at least one risk factor for cardiovascular disease and one in four have three or more risk factors including high cholesterol, high blood pressure, physical inactivity, obesity/overweight and diabetes
1.2 million Australians have diabetes and this is expected to increase to 1.8million by 2010
3.4 million Australians are affected by some form of arthritis and this is expected to increase to 4.6 million by 2010 (Arthritis Australia, 2005)
Brand recognition
In todays market brand recognition is crucial to the growth and survival of your fitness business. One way to achieve brand recognition is to use the Heart Foundation Heartmoves Program brand. To GPs and other health professionals, it says:
Skills and training in responding as an other provider in a care plan
Qualified and registered exercise professionals with professional indemnity and public liability coverage
Safety guidelines and quality assurance
Accredited training of leaders
Standardised feedback as requested
Leaders are trained by the Heart Foundation
Risk assessment and management strategies
Standardised screening link to General Practice
The Heartmoves brand says to the public:
Social and fun
Safe and professional
Welcoming of older adults
Catering to my health conditions
Supported by my GP and/or health team
Supported by the Heart Foundation and linked to their telephone information service
Please refer to www.heartfoundation.org.au/heartmoves for further information.
2012 Course Dates
NSW Sydney -17th- 18th March
VIC Melbourne - 24th - 25th March
QLD Brisbane - 31st March - 1st April
ACT Canberra - 5th - 6th May
WA Perth 26th - 27th May
NSW Regional – 15th June - 16th June
VIC Regional -23rd - 24th June
QLD Townsville 7th – 8th July
QLD Brisbane 4th - 5th August
NSW Sydney – 11th - 12th August
WA Regional 18th - 19th August
TAS Hobart 1st - 2nd September
VIC Melbourne 15th - 16th September
WA Perth 13th - 14 October
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