Marketing Intelligence

Introduction to GymLink Marketing Intelligence

Since 2003, GymLink have been providing the Australian health & fitness industry with online marketing and lead generation solutions that can increase membership.

The GymLink.biz website and the monthly Fitness Business e-Newsletters are valuable resources we implemented to provide you with tips and ideas on how to improve various areas of your business.

Now with the help of Clutch, a leading a consumer strategy and communication company, we have the ability to provide our clients with the Marketing Intelligence to drive more profitable sales growth.

Our Services and Programs

GymLink IQ	Real time lead qualification to improve sales conversion rates and drive membership growth.
Industry Reports & Insights	Weekly national customer surveys provide unique insights and reports into the needs, wants and expectations of gym/fitness centre customers that can be localised to your market area.
Acquire New Customers	Decrease experimental marketing costs and direct your advertising dollar to where it will count the most to drive new membership sales.
Customer Satisfaction	Customer feedback kits are designed to make it easy for you to provide your customers with a mechanism to "have their say." Use meaningful feedback and insights to be proactive in delivering to their needs.
Customer Retention	Understand what motivates your customer and gives you the intelligence to implement initiatives and programs that drive loyalty, increase customer value and decrease churn.
Site Selection Reports	Reduce the financial risk of opening a new location or relocating your current gym/fitness centre.
Strategies for Fitness Leaders	Take the lead on the real priorities for your business growth.
Get your own Profile	Take a free trial of your own personal profile.

FAQ's

Q: Why is GymLink doing this?

A: GymLink Australia has always felt strongly about the need for independent research to be conducted properly on the Australian Fitness Industry. In early 2007 GymLink commissioned Clutch to put together various surveys aimed at measuring the behavour and factors of influence on the average consumer in relation to what influences their thoughts and actions when making decision pertaining to their health and wellbeing.

Q: How does GymLink use the information collected?

A: GymLink Australia uses the intelligence gathered to improve on the delivery of the services we provide to our clients. Our business is all about helping fitness business owners "build better businesses," so the more we can improve, the better results our clients will achieve from our services.

Q: How can my business benefit from GymLink Marketing Intelligence?

A: For example, if your decision was "how can I convert more leads into sales?" then the implementation of the Lead Maximiser and GymLink IQ programs into your business could see an increase of 20% in conversion rates for your business. - Imagine the effect that would have on your bottom line.

The more information you have about your customers, the better the decisions you can make for your business!