Introduction
to GymLink Marketing Intelligence |
Since 2003, GymLink have been
providing the Australian health & fitness industry with online marketing
and lead
generation solutions that can increase membership.
The GymLink.biz website and the monthly fitness
business newsletters are valuable resources we implemented to provide
you with tips and ideas on how to improve various areas of your business.
Now with the help of Clutch, a leading a consumer strategy and communication
company, we have the ability to provide our clients with the Marketing
Intelligence to drive more profitable sales growth.
Our Services and Programs
| GymLink
IQ |
Real
time lead qualification to improve sales conversion rates and drive
membership growth.
|
| Industry
Reports & Insights |
Weekly national customer surveys
provide unique insights and reports into the needs, wants and expectations
of gym/fitness centre customers that can be localised to your market
area.
|
| Acquire
New Customers |
Decrease experimental
marketing costs and direct your advertising dollar to where it will
count the most to drive new membership sales.
|
| Customer
Satisfaction |
Customer feedback kits are designed
to make it easy for you to provide your customers with a mechanism
to "have their say."
Use meaningful feedback and insights to be proactive in delivering
to their needs.
|
Customer
Retention
|
Understand what
motivates your customer and gives you the intelligence to implement
initiatives and programs that drive loyalty, increase customer value
and decrease churn.
|
| Site
Selection Reports |
Reduce the financial risk of opening
a new location or relocating your current gym/fitness centre.
|
| Strategies
for Fitness Leaders |
Take the lead on
the real priorities for your business growth.
|
| Get
your own Profile |
Take a free trial of your own personal
profile.
|
FAQ's
Q: Why is GymLink doing this?
A: GymLink Australia has always felt strongly about the
need for indpendant reasearch to be conducted properly on the Australian
Fitness Industry. In early 2007 GymLink commissoned Clutch to put together
various surveys aimed at measuring the behaviour and factors of influecne
on the average consumer in relation to what influences their thoughts and
actions when making decision pertaining to their health and wellbeing.
Q: How does GymLink use the information collected?
A: GymLink Australia uses the intelligence gathered to improve
on the delivery of the services we provide to our clients. Our business
is all about helping fitness business owners "build better businesses,"
so the more we can improve, the better results our clients will achieve
from our services.
Q: How can my business benefit from GymLink Marketing Intelligence?
A: For exmaple, if your decision was "how can I convert
more leads into sales?" then the implementation of the Lead Maximiser
and GymLink IQ programs into your business could see an increase of 20%
in conversion rates for your business. - Imagine the effect that would have
on your bottom line.
The more informaton you have about your customers, the better the decisions
you can make for your business! |
