Marketing Intelligence - Industry Reports & Insights

Fitness Industry Reports & Insights
GymLink survey Australia's fitness consumers weekly and report periodically to provide you with greater insight into the expectations of today's health and fitness conscious consumers.

GymLink Australia together with Clutch have developed on-line surveys specifically designed to give you more knowledge and leverage to build your business.

For example, recent survey results indicated the following:

• Better follow up of leads
• Improved conversion of leads to membership sales
  
  Reasons Why Customers Decided Not To Join

When it comes to sales conversion, only 25% of lost sales attribute 'not joining' to the cost of membership. Assuming the price objection cannot be overcome, our abiltiy to convert sales is almost 75% within the control of the sales person creating a "fit for pupose" with each propect.

If you want to convert more sales check out GymLinkIQ, a world first in lead qualfication and sales conversion.

Purchase a copy of the 2007 national survey results or request a localised report for your market area today.