Relative to the size of the country, the Australian Fitness Industry is small but extremely competitive. GymLink Australia see itself amongst a new breed of leading industry organsations that push the envelope when it comes to early innovation and implementation of new and exciting solutions for SME businesses.

Without question, online lead generation is gaining in strength and relevancey as a dominant marketing medium. The effectiveness and overall success of traditional advertising mediums, such as newspapers, Yellow Pages and direct mail are beginning to be questioned by many business owners for dollar return, particularly in the current economic climate of high interest rates and lack of consumer confidence.

The Internet on the other hand, is a total educational resource that continues to grow at an exponential rate with consumers choosing to research products and services online, usually via the search engines. In turn, companies are raising the bar in what they are prepared to spend for consumer branding and positioning. One of the reasons for this shift in trend is the ability of the Internet to interact with its audience. For businesses, that means a better understanding of their target market through data collection, which provides better prospect qualification and a greater chance of successfully selling a product or service.

With more marketing power provided by Australia's Largest Fitness Marketing Network, GymLink Australia aims to double the number of clients utilising the Lead Maximiser Program™ within the Health & Fitness Directory and triple its fitness suppliers directory clients to generate leads and enquiries for their business.

The future is exciting for GymLink Australia.